The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

Reebok decided to re-create this classic and we helped them to make the announcement to Hong Kong's target, starring William Chan.

Production: The Others

Design & Animation : Gabi Pinto, Anna Oliveira, Jordi Olmos